You can’t call a food app a blockbuster one if it clocks a little over 1,000 downloads on Google Play in a span of two months. But you will sure agree it is a good number if they tell you it is an exclusive app meant for cattle.
The Pashu Poshan app, launched by the National Dairy Development Board (NDDP) in July, is able to attract the attention of diary farmers, with more and more downloads. The software sends automated advisory to the farmer on his smart phone or tablet on how much food he should feed his animal.
“It is an exclusive advice to that particular animal. The farmers will have to register their animal with us. We will give them an 11-digit number assigned to the animal. It is like an Aadhaar-like number for buffaloes and animals,” NDDB Chairman T Nanda Kumar told BusinessLine.
“They are able to save Rs. 5-20 in terms of saved fodder or improved incomes for every animal they registered with us,” he said.
About two lakh farmers are utilising the food advisory service.
Source : The Hindu Business Line
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