The Bengaluru-based online fish marketing start-up – Sashimi Foods Pvt Ltd, which markets fish on buyfish.in – is planning to have pan-India presence by March 2017.
In an informal chat with Business Line on the sidelines of ‘Mathsya Mela’ (fish festival) in Mangaluru on Friday, Kedarnath Reddy, founder and director of Sashimi Foods Pvt Ltd, said the company is serving customers through its web and app platforms in Bengaluru.
Expansion
The start-up, which was launched in 2013, opened its Mangaluru operations on Friday. It will begin operations in Mumbai by April.
The start-up, which was launched in 2013, opened its Mangaluru operations on Friday. It will begin operations in Mumbai by April.
He said that the customers can place the order for the fish on the web or app platform of buyfish.in, and it will be delivered to at the doorstep.
In the case of web platform, the buyer has to enter the PIN code of the area. The website will show the availability of fish in that area. The mobile app picks the location of the customers on its own, and will display the products available in that area only. The start-up provides value-added services such as cleaning and marinating of fish.
Reddy that the company has 40 suppliers – both farmers and boat owners – across east and west coasts. “We source each fish from different landing centres that got prominent availability, and then we deliver using this web platform,” he said.
Delivery
On delivery models, he said it delivers fish through its own delivery channels and through affiliates. In Bengaluru, it delivers fish through its own delivery channel.
On delivery models, he said it delivers fish through its own delivery channels and through affiliates. In Bengaluru, it delivers fish through its own delivery channel.
In Mangaluru, it has taken the help of its affiliate – Karnataka Fisheries Development Corporation (KFDC). It trains the affiliates on various parameters, including packing standards and cutting the fish.
To have pan-India presence, the company will have 20 affiliates for delivery across India and a network of farmers and boat owners for sourcing fish produce.
Staff strength
With staff strength of 27 people and other infrastructure such as cold storage and processing centre, the company serves around 1,800 customers in Bengaluru.
With staff strength of 27 people and other infrastructure such as cold storage and processing centre, the company serves around 1,800 customers in Bengaluru.
The start-up, which is a self-funded project, is doing an annual business of around ₹3.5 crore. As of now, it is handling 80-100 kg of fish a day with only Bengaluru as the market.
Source : The Hindu Business Line
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