COIMBATORE: Online supermarket BigBasket launched its operations in Coimbatore on Wednesday.
"We launched our operations in Madurai on Tuesday, and we are launching it in Coimbatore today. The city has close 8.4lakh people on Facebook, which amounts to 24% of the population. So, we see a great potential for online grocery market here," said Meera Iyer, head of marketing, BigBasket.
The company has set up a 22,000sqft storage facility on Thondamathur Road in the city.
"We will be delivering in locations which are within 40km of the storage facility," Iyer told TOI.
Besides procuring items from renowned brands, BigBasket will also tie up with local mills from items like rice, pulses, masalas, idli batter, appallam and other local food items.
As far as fruits and vegetables are concerned, BigBasket has set up a collection centre in Palakode near Dharmapuri where farmers come and sell their produce.
"In case of shortage or additional demands, we will also tie up with local vendors. We will also have exotic and organic vegetables. For working couples, we are also selling cut vegetables," said Meera.
The online supermarket will also sell fresh and frozen meat. "As of now we will have chicken, mutton, fish and pork. We are in talks with companies which can sell fresh meat to us, and once we are through, we may have more items," she said.
"Besides fresh meat, BigBasket will also have processed and frozen meat. We will also sell gourmet stuff," she added.
"We launched our operations in Madurai on Tuesday, and we are launching it in Coimbatore today. The city has close 8.4lakh people on Facebook, which amounts to 24% of the population. So, we see a great potential for online grocery market here," said Meera Iyer, head of marketing, BigBasket.
The company has set up a 22,000sqft storage facility on Thondamathur Road in the city.
"We will be delivering in locations which are within 40km of the storage facility," Iyer told TOI.
Besides procuring items from renowned brands, BigBasket will also tie up with local mills from items like rice, pulses, masalas, idli batter, appallam and other local food items.
As far as fruits and vegetables are concerned, BigBasket has set up a collection centre in Palakode near Dharmapuri where farmers come and sell their produce.
"In case of shortage or additional demands, we will also tie up with local vendors. We will also have exotic and organic vegetables. For working couples, we are also selling cut vegetables," said Meera.
The online supermarket will also sell fresh and frozen meat. "As of now we will have chicken, mutton, fish and pork. We are in talks with companies which can sell fresh meat to us, and once we are through, we may have more items," she said.
"Besides fresh meat, BigBasket will also have processed and frozen meat. We will also sell gourmet stuff," she added.
Source : TOI
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